If nothing else, just write compelling, interesting content that will interest readers, in a way that is natural for them to read.
What you want to rank for and what your audience actually wants are often two completely different things.
Hint: You can see a website page's keywords simply by doing a page source code inspection, so if you are short of ideas, have a look at your top competitors websites
Source: [url=https://www.link-assistant.com]Link Assistant
<title>Professional websites at affordable prices - DesignBoys</title>
<meta name="description" content="SA's best website company. We design & host affordable business websites. Whatsapp connect built-in. No upfront costs, no contracts, no hassle." />
<meta property="og:title" content="South Africa's brightest website design company." />
<meta property="og:description" content="Experienced website designs for professional, affordable websites. No upfront costs, no contracts, no hassles." />
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<meta property="og:site_name" content="designboys.co.za" />
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