When looking at website analytics, such as Google or Matomo Analytics, there are tons of performance indicators.Its sometimes just information overload.  Don't become too obsessed with data and metrics as they're often less than perfect." Shopify.com All data is important, but a few key metrics stand out:  Number of VisitorsThis is the number of actual people that visited your webpage. This is the most important metric since, witho...

Ransomware attacks around the world are increasing, causing devastation and mayhem in small and large business alike. Image the scene....you arrive at the office ready for a full and productive day. Instead you find yourself locked out of your online systems, with no way to access any of your usual applications.No access to your emails, CRM, HR or whatever else has been hacked.  Sure you can get your systems back, but only if you pay the hac...

So recently a customer approached us with an interesting dilemma.They wanted to know how to reset their GMail password after their laptop and cellphone were stolen. Many people use GMail for its convenience, cell phone compatibility and price.  In fact its estimated that GMail has about 1.8 BILLION users and that close to 1 in 3 people use GMAIL, so its pretty widespread. 52 Gmail Statistics To Show How Big GMail Is In 2021 by...

 Even the best businesses in the world wouldn't get to where they are today without a good marketing strategy. Business growth is not linear, nor is it always entirely logical, but marketing your small business the right way can see you get to your goal much faster. That's why marketing your small business in the right way is so important. Get it wrong, and you could be missing out on more opportunities than you even know! To help you get to...

After all that time spent creating a perfect website, doing the SEO, spending money on advertising.....you are finally starting to get traffic to your website.But its not turning into sales! What gives??? This is problem many companies have, their website investment turns into nothing more than ongoing expense.Something you need but not anything worth spending extra time and money on. The problem though, is not that websites are de...

Whatsapp recently announced changes to its terms and conditions, whereby your private user data would now be used by FaceBook for marketing and other purposes.The new rules will come into effect on 8th February - if you didn't accept them, your Whatsapp account would be terminated.(This deadline has now been extended to May). Should you be worried? Should you accept the new terms? Why are so many people up in arms about it?Apart from all the obvi...