Think about what your prospective customer is doing when they're using Google… They're NOT scrolling mindlessly through social media.They're NOT reading gossip about their friends.And they're NOT busy doing something else. No. It's the exact opposite. They have stopped what they're doing. They have typed (or spoken) a search query into Google. They...
French privacy watchdog, the Commission Nationale de l'Informatique et des Libertés (CNIL), has hit Google with a 150 million euro fine and Facebook with a 60 million euro fine, because their websites—google.fr, youtube.com, and facebook.com—don't make refusing cookies as easy as accepting them. The CNIL carried out an online investigation after re...
So recently a customer approached us with an interesting dilemma.They wanted to know how to reset their GMail password after their laptop and cellphone were stolen. Many people use GMail for its convenience, cell phone compatibility and price. In fact its estimated that GMail has about 1.8 BILLION users and that close to 1 in 3 people use GMAIL, so...
The EU's General Data Protection Regulation (GDPR) is no longer only just a European data privacy law, it has also become a global data privacy standard – and the speed with which this standard is spreading around the world is increasing, ensuring a higher level of protection of end-user privacy on the Internet. South Africa's POPIA is the latest m...
Even the best businesses in the world wouldn't get to where they are today without a good marketing strategy. Business growth is not linear, nor is it always entirely logical, but marketing your small business the right way can see you get to your goal much faster. That's why marketing your small business in the right way is so important. Get it wr...
Whatsapp recently announced changes to its terms and conditions, whereby your private user data would now be used by FaceBook for marketing and other purposes.The new rules will come into effect on 8th February - if you didn't accept them, your Whatsapp account would be terminated.(This deadline has now been extended to May). Should you be worried?...
E-Commerce solutions allow you to start making money by running your own online store, but setting it up & keeping it maintained requires significant effort. So its really important to understand what you want from your e-commerce platform. Today most e-commerce platforms come as shopping cart systems, which can be: Independent (e.g. Open Cart,...
After all that time spent creating a perfect website, doing the SEO, spending money on advertising.....you are finally starting to get traffic to your website. But its not turning into sales! What gives??? This is problem many companies have, their website investment turns into nothing more than ongoing expense.Something you need but not...
Here are some easy, free things you can do to test how likely someone will find you, when searching Google for your products or services)(or more accurately, your website's SEO or "Search Engine Optimisation") To make it easy, we have excluded anything that requires signup or site verification, such as Google Anal...
When looking at website analytics, such as Google or Matomo Analytics, there are tons of performance indicators.Its sometimes just information overload. Don't become too obsessed with data and metrics as they're often less than perfect." by Shopify All data is important, but a few key metrics stand out: Number of VisitorsThis is the num...